‘Like Nothing We’ve Ever Seen Before’: WNBA Hopes to Capitalize on College Basketball Heat in Tip-Off of League’s 28th Season
Cynthia Littleton Business Editor The WNBA begins its 28th season tonight with more buzz and interest in the game from casual hoops fans than the league has enjoyed since its launch year in 1997. WNBA insiders and boosters know this is an opportunity to make the most of, especially for the tip-off tonight with a double-header of games that getting an unusually wide platformby airing on ESPN 2 and Disney+.