Launch of Sony Entertainment Talent Ventures India to Boost Creator Opportunities
Naman Ramachandran Sony Music Entertainment and Sony Pictures Entertainment have joined forces to create Sony Entertainment Talent Ventures India (SETVI), an entertainment company that will offer actors, musicians, sportspersons, gamers and content creators in India opportunities for co-ventures, metaverse solutions, brand partnerships and management.This is the first official cross-corporation joint venture for Sony Group in India. India is on track to become the third largest consumer market by 2030 and sustains one of the largest local-language content creation ecosystems in the world.