Nickelodeon Closing In On Comic Strip ‘Phoebe And Her Unicorn’ As Potential Multi-Franchise
Anthony D'Alessandro Editorial Director/Box Office EditorEXCLUSIVE: We hear that Nickelodeon has won the rights in a competitive situation to Dana Simpson’s comic strip Phoebe and Her Unicorn, a property that the Viacom studio is eyeing as a multi-platform franchise across an TV animated series, movies and more. The final deal points are being hammered out at this moment, we hear.The daily comic strip initially launched on Universal Uclick’s GoComics website in 2012 before it launched in 100 newspapers in 2015. Phoebe and her Unicorn follows 9-year-old Phoebe Howell, a girl in the fourth grade, who deals with childhood challenges alongside her unicorn Marigold, friend Max and enemy Dakota.