Peter Langenberg, Banijay Group COO, Discusses Content Strategy in Key Markets (EXCLUSIVE)
Elsa Keslassy International CorrespondentPeter Langenberg, the newly appointed COO of Banijay following the Endemol Shine takeover, will be ramping up the company’s content strategy in key territories, notably in Benelux, Germany and India.In Benelux, where Banijay just bowed the new label Simple Zodiak, a merger of Simple Media and Zodiac Nederland, the company is developing a packed slate of shows under the new leadership of Peter Lubbers, who was tapped as CEO of Banijay Benelux, the new umbrella spanning the region and its production activities stemming from nine labels.The Benelux slate includes the gameshow “The Road to a Million”; immersive reality show “Next E-Talent,” produced for the streaming service Videoland; “Doodstil,” a