European Film Promotion Brings Berlin Festival Winners and Leading Sales Companies to FilMart
Marta Balaga European Film Promotion (EFP), an international network of film promotion institutes from 37 countries, is heading back to Hong Kong’s FilMart for its in-person return. “It wasn’t clear if the reopening of the market [post-pandemic] will immediately lead to business, but people want to reconnect with local companies,” observes deputy managing director Jo Mühlberger. This year, 28 sales companies from five European countries will be joining EFP’s Europe! Umbrella (22 onsite and six online). Most of them hail from France, as Unifrance won’t have its own stand, explains Mühlberger.