Less Than Half of U.S. Discovery+ Subscribers Are Also HBO Max Customers, David Zaslav Says
Less than half of U.S.-based Discovery+ subscribers are also subscribed to WarnerMedia’s streaming service, HBO Max, according to Discovery, Inc. — the company that will soon be acquiring WarnerMedia.“Assessing the overlap in respective subscriber bases, at least here in the U.S., we believe less than half Discovery+ subscribers are also HBO Max subscribers, which with the right packaging, provides a real opportunity to broaden the base of our combined offering,” Discovery president and CEO David Zaslav said during the company’s third-quarter earnings call Wednesday.