Cannes Goes Meta as Instagram Takes on Festival Sponsor TikTok (EXCLUSIVE)
Manori Ravindran International EditorCannes is going Meta.The social giant formerly known as Facebook is taking the Croisette by storm and rolling out the red carpet for creators at the festival. Meta has unveiled its first creator villa, which will be powered by Instagram and host up to 300 content creators over two days at the iconic Palais Bulles.According to a blog post authored by Louise Holmes, director of creator partnerships for EMEA, the villa will offer “unique access to experiences and innovations.”Meta’s presence in Cannes follows similar events at U.S.