Brand Executive Kira Cohen Joins DIFF as Vice President of Integrated Marketing
Matt Donnelly Senior Film WriterLeading entertainment marketing and branding whiz Kira Cohen has joined DIFF Eyewear as a vice president, Variety has learned.Cohen will spearhead integrated marketing for the company, known for best-selling celebrity and Influencer collaborations as well as capsule collections based on properties by Marvel, Star Wars and Sesame Street.In addition to partners like “Queer Eye” star Jonathan Van Ness and Kristin Cavallari, the brand works with the global initiative Sightsavers. Every pair of DIFFs helps fund eye exams, surgeries, glasses and medicine around the world.“DIFF is an undeniable force in modern marketing.