Sesame Street to Launch First NFTs, Starting With Cookie Monster Digital Collectibles at $60 Each (EXCLUSIVE)
Todd Spangler NY Digital Editor Me want… nonfungible token? Sesame Workshop is introducing the first digital collectibles based on the iconic Sesame Street kids’ brand. The first NFTs from the initiative will feature Cookie Monster, the beloved blue cookie fiend from the show, with the initial drop scheduled for March 19 on the VeVe digital collectibles app. There will be one Cookie Monster NFT collectible with 5,555 editions for sale, priced at $60 each. According to Sesame Workshop, additional Sesame Street collectibles will be released later this year. NFTs are unique identifiers that verify ownership of digital content. The craze for NFT collectibles kicked off in earnest in early 2021 and has continued since. A number of studios, TV networks, sports leagues and athletes, actors, musicians, artists, gaming companies and more have launched NFT initiatives, looking to generate revenue and engage with fans.