Fox Launches ‘Monarch’ With Big Marketing Push Including Branded Whiskey and New York City Pop-Up Store (EXCLUSIVE)
Emily Longeretta Grab your cowboy boots. Fox is making a major push for the upcoming premiere of “Monarch,” Variety can exclusively share. On Thursday, Sept. 8, the “Monarch” retail pop-up shop will open in New York City on 27 Mercer Street. It will be open from 11 a.m. to 7 p.m. through Sunday, Sept. 11, the premiere date. The fully customized space will include items from many of the show’s partners including Allen’s Boots, Fret Zealot Music, Nyrelle Jewelry and Union Western Apparel. There will be a photo opportunity for fans to sit in the “Queens of Country” throne and attendees can take home a customized bandana or snapback hat.