Viaplay Launches in Canada With ‘The Dreamer,’ ‘The Architect,’ ‘Max Anger’
Amber Dowling The Nordic region’s largest streamer, Viaplay, has debuted in Canada, continuing its expansion into North America after landing in the U.S. on Feb. 22. The direct-to-consumer platform touts itself as the premiere platform for Nordic Noir, the term used to describe the growing subgenre of Scandinavian crime dramas, thrillers, dark comedies and YA offerings. Available in every Nordic and Baltic country, Viaplay has been gaining ground over the past several months, expanding across Europe, U.K. and Australia. In February, it reported an 83% rise year-over-year in streaming subscribers, a number that is expected to swell with the North American launches.