Podcast U.S. Ad Revenue Projected to Hit $2.3 Billion in 2023, up 43%
Todd Spangler NY Digital Editor Listen up! While podcast advertising revenue remains relatively small, it’s growing quickly — and the sector is poised for a strong double-digit gain this year, despite economic headwinds. In 2023, U.S. podcast ad revenue is expected to total $2.28 billion, up 43% year over year, according to new research conducted by PwC for the Internet Advertising Bureau (IAB). Last year, the segment increased 26%, to hit $1.8 billion, per the study. By 2025, podcast advertising revenue in the U.S. is projected to reach about $4 billion. Overall, podcasting continues to be one of the fastest-growing digital channels, growing two times faster than digital advertising overall — although for 2022 it remained less than 1% of the total pie (which PwC pegged at $209.7 billion).