New Creative, Financing Dynamics Reshaping the TV Industry Discussed at MipTV
Marta Balaga As multiple opportunities open up in the changing market, it’s crucial to protect what’s special about the project first, Element Pictures producer Ed Guiney argued at a Canneseries panel.“You figure out what the scripts are, who is going to make it and how much it’s going to cost, and then you go out and choose the best partner. The dynamic is that we are making this thing, the train is pulling out of the station, so do you want to join us? Rather than ‘this is something we are thinking of doing, do we have your permission?’,” he said, citing collaboration on “Normal People” with the BBC.“When we were in contention for the rights, the BBC did a very bold thing – they greenlit the show before we had them.