WarnerMedia, Sesame Workshop Expand Content Alliance to Fight Kids’ Streaming Wars
Brian Steinberg Senior TV EditorAt first bite, Cookie Monster seems like a harmless creature whose only flaw is acting on the needs of his stomach over the recommendations of his brain. In reality, this is a battle-hardened veteran who is set to play a bigger role in one of the media industry’s most intense brawls.The furry, azure creature, known for his time on “Sesame Street” and even in a commercial for Apple, will soon boost WarnerMedia’s efforts to win new fans of its kids programming, and to keep those who already have a connection from breaking it.