TikTok Rival Lomotif Grows India Business With Viacom18, Lionsgate Play Partnerships
Naman Ramachandran The India expansion plans for short-form video platform Lomotif are well underway via a partnership with billionaire Mukesh Ambani’s Viacom18 media conglomerate.The partnership kicks off with 10-episode science-based reality series “The Inventor Challenge,” which is set for an April debut, with the option of a second season. The series is based on Emmy-winning PBS series “Everyday Edisons,” a format developed by Edison Nation, a company now known as Vinco Ventures.