NBCU News Group Taps Consumer Reports For Product Reviews to Spur Online Shopping
Brian Steinberg Senior TV EditorWhy go to the mall when you can shop via NBC’s “Today” program?NBCUniveral News Group, the parent of NBC News, MSNBC and CNBC, has for several years worked to weave e-commerce into the digital counterpart to its venerable “Today” show as well as other areas, and now it hopes to facilitate more purchases by providing users with product reviews from Consumer Reports.The venerable consumer advocacy organization will contribute product reviews that are normally placed behind a paywall to a new digital destination on two NBCU e-commerce sites, Shop Today and Select. The “Best Product Reviews” area will provide Consumer Reports findings around different product categories, including cooking, bed and bath, and tools and appliances.