YouTube Introduces ‘Select’ Ad Initiative, Reveals Handful Of New Originals In ‘Brandcast Delivered’ NewFront
Dade Hayes Finance EditorYouTube delivered its ninth annual NewFronts presentation to digital ad buyers, in a shorter, online format it dubbed “Brandcast Delivered.”The video heavyweight introduced YouTube Select, which it described as a “reimagination and unification” of the Google Preferred program and other efforts to make the platform viable for advertisers. While YouTube has continued to gain audience, particularly during COVID-19, it also continues to contend with concerns on the part of some brands about where their messages could land.