Simon Cowell Teams With TikTok, Universal Music for Music Incubator StemDrop
Naman Ramachandran Simon Cowell’s Syco Entertainment, Universal Music Group, Republic Records and Samsung have teamed on global music collaboration initiative StemDrop – A Song for the World. StemDrop aims to act as an incubator for new talent by providing an opportunity for artists from anywhere in the world to collaborate with iconic songwriting talents. The initiative sees Max Martin who has produced Britney Spears’ “…Baby One More Time,” Backstreet Boys’ “I Want It That Way,” Céline Dion’s “That’s the Way It is,” Taylor Swift’s “Shake It Off” and The Weeknd’s “Blinding Lights”; and his hit-making team of Savan Kotecha and Ali Payami, who on Oct. 26 will release 60 seconds of a new single exclusively on TikTok. As soon as the song drops, the community will be able to access the ‘stems’ (the individual components of the song like drums, bass guitar and vocal parts) through the StemDrop page and can create, record and share their own versions.