Sky Arts Sets First Ad-Funded Program ‘My Greatest Shot’ With Zinc Media and Adobe (EXCLUSIVE)
Naman Ramachandran “My Greatest Shot,” a six-part series that reveals the stories behind some of the world’s most iconic photographs, will be the first ad-funded program on the Sky Arts channel.Produced by Zinc Communicate, Zinc Media Group’s branded content division, and Zinc’s factual producer Tern Television, “My Greatest Shot” was developed in partnership with Adobe Photoshop Lightroom. It is Adobe’s first ad-funded program out of the U.K.The program takes the audience behind the lens to meet the people who created the photographs, including Martin Parr, Emily Garthwaite, Harry Borden, Hayley Benoit, Charlie Waite and Alexandra Robins.