I’m A Celeb rich list – how winners have cashed in with six-figure McDonald’s ads, lingerie lines and steamy novels
AS the new I'm a Celeb campmates settle into their chilling castle home, they'll be hoping the cold, hard nights will soon give way to cold, hard cash. Being crowned King or Queen of the Jungle can open up some serious money-spinning opportunities - with past winners landing TV shows, books deals and adverts.