Disruptor Records Founder Adam Alpert on His Sony Music JV, New Chainsmokers Album and the Future of Streaming
Charlie Amter Disruptor Records may be known as the home of the Chainsmokers, but ever since New York-based label founder Adam Alpert turned the EDM duo’s success into a joint venture deal with Sony, the imprint is finding its legs outside of the world of electronic music. Most notably, the label has begun growing its own cadre of female singer-songwriters such as Dove Cameron, whose hit “Boyfriend” has lit up international terrestrial radio and streaming sites globally alike this year.Variety caught up with Alpert to talk about his label’s growing influence in the pop world, his philosophy on developing artists, the new Chainsmokers album (out Friday), the future of streaming, Alpert’s JV at Sony Music and more.