Faith-Based ‘Family Camp’ Pitches Tent In Top 10 Carried By Midwest, South – Specialty Box Office
Roadside Attractions’ faith-based family comedy Family Camp opened to $1.42 million and is no. 9 of the top 10 ten this weekend on 854 screens. One of the strongest indie openings this year, the film saw a release campaign led by WTA Media lean heavily into the faith-based audience with strong grassroots marketing to churches and ministry organizations, an active digital and social presence and partnerships with the K-LOVE and Air1 faith-based radio networks.