Who’s Getting Hurt in the Universal Music-TikTok Standoff? Artists and Songwriters (Guest Column)
Ari Herstand By now, it’s widely known that Universal Music Group has removed most or all of its catalog from TikTok, as well as apparently every song that includes at least one songwriter affiliated Universal Music Publishing Group. It’s a battle that pits the world’s largest music company against the most influential and powerful platform for promoting music — which for the past five years has been TikTok.