‘Hellboy,’ Other Lionsgate Films to Set Up Shop in The Sandbox’s Metaverse Game
Todd Spangler NY Digital EditorLionsgate’s “Hellboy” and other movies are getting virtual real estate in The Sandbox — a decentralized gaming virtual world similar to Roblox — in a new bid by the studio to extend its intellectual property into more digital realms.Lionsgate is the first Hollywood studio to team with The Sandbox on a virtual land. The companies plan to develop Action City, an area in the game that will feature 2019’s “Hellboy” and other Lionsgate and Millennium Media action films, including Sylvester Stallone vehicles “Rambo,” “Rambo: Last Blood” and the three movies in the “The Expendables” franchise.The content in Action City will let Sandbox players create their own experiences using both original and established characters and worlds.