Lufthansa airline adopts gender-neutral ‘guests’ greeting
CNN reported. The development follows a shift to exclusively gender-neutral language in internal company communication beginning in June of this year. Soon, the company plans to change its contracts and other documents to also be gender-neutral. “We have not banned addressing our guests as ‘Dear Sir or Madam’ — our aim is to welcome everyone on board on an equal basis,” Lufthansa said in a statement, according to CNN.