Hasidic rapper who rhymes about God bursts into mainstream, saying fans ‘want more meaning’ from music
Florida born-and-bred Hasidic rapper told The Post in an interview last week.The detail is one of many unexpected distinctions between the bearded frum rhymer and the overwhelming majority of his industry counterparts. While much of the current hip-hop industry revels in the secular pursuit of fame and its trappings, the devout Jew’s music focuses on getting right with God.But despite his jarring deviation from mainstream norms, Reuven’s brand of sonic piety has gradually expanded his popularity well beyond the shul and into the streets.He has now amassed 1.7 Instagram followers, earned Billboard chart spots and shared a recording studio with Julian Marley, the son of reggae icon Bob Marley.“I think there are people out there who want something more out of music than what they get a lot of the time,” Reuven said.