Digital Cooking Brand Chefclub Lands on Paramount’s Pluto TV in the U.S. and Latin America (EXCLUSIVE)
John Hopewell Chief International CorrespondentChefclub, a top global cooking brand with 100 million social media subscribers, unveiled Monday a carriage agreement with Paramount’s Pluto TV for the U.S. and Latin America.The deal with Pluto TV, one of the world’s leading free streaming services in markets, which are home to 40 million of Chefclub’s subscribers marks a major milestone for Chefclub as it leverages a huge digital presence – with, it estimates, 2.5 billion global views a month – into what CEO Thomas Lang described as a “cooking studio.” This will produce content for partners across an ever broader portfolio of digital, OTT, telco and more traditional broadcast outlets.Under the terms of the agreement, Chefclub will bring more than 100 episodes of cookery content to Pluto TV in both Spanish and English.