Sao Paulo Powers Up Shoot Rebate, Creative SP Program (EXCLUSIVE)
John Hopewell Chief International CorrespondentBrazil’s economic powerhouse, São Paulo is emerging as a key film-TV player in Brazil’s post-pandemic mix. In one move, São Paulo State and City authorities are teaming to power up a new cash rebate for shoots, international and national, to more than four times the endowment of its first edition in 2021. Launched last July by Spcine, the city’s go-ahead film commission, the first shoot spend rebate in Brazil had a total annual budget of $1.6 million. This time round, now also backed by São Paulo State, 2022’s endowment will come in at R$40 million, $8 million at current exchange rates.Given a return of 20%-30% of expenditure that will make $36 million of various titles’ shoot spend in São Paulo eligible for the rebate program.