Brian May launches new badger-smelling fragrance to help save wildlife
Brian May has launched a new fragrance to help protect endangered wildlife.‘Save Me’ is a collaboration between the Queen guitarist and Sergio Momo, the founder of Italian brand Xerjoff.According to Billboard, ‘Save Me’ smells of sandalwood as well as badger, one of May’s favourite animals.“This amazing man is doing something wonderful for animal welfare,” May wrote on Instagram, sharing a photo of himself and Momo as the pair sign limited edition bottles of the new fragrance with gold pens.Autographed 50ml bottles of ‘Save Me’ are on sale for €410 (£370), while regular bottles are going for €197 (£177).A post shared by Brian Harold May (@brianmayforreal)Brian May has been a long-term animal activist.