Songs for Screens: Paul Carrack on Finding Sync Success With Ace’s ‘How Long,’ 45 Years Later
Ace’s “How Long,” a No. 3 hit in 1975 for the British rock band, was the first single to introduce music audiences to the voice of Paul Carrack, who went on to become a vocalist for other influential groups like Squeeze and Mike & The Mechanics. And thanks to a buzzy new TV campaign from Amazon’s Prime and Echo Show tablet, Carrack’s first hit is finding a whole new audience.