Goodbye Primetime, Hello IP? Nine Key Takeaways From This Year’s Broadcast-Lite Upfronts
Variety Staff Follow Us on TwitterThe TV biz did its best to serve up the usual razzle-dazzle at this week’s virtual upfront presentations, tapping stars for extended bits and queuing up sizzle reels for the Madison Avenue crowd. But even they tacitly acknowledged all the changes that have been rocking the television landscape since the last in-person upfronts in New York City two years ago: Gone was the usual emphasis on primetime, replaced with talk about media eco-systems and streaming.