Amazon Launches In-House Brand of Sustainable and Eco-Friendly Essentials
Anna Tingley If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.A new line of sustainable, everyday essentials has hit Amazon’s digital shelves.The retail behemoth has launched a brand new line of eco-friendly goods today, with products spanning home, beauty and apparel spaces. The new collection, called Amazon Aware, is in support of the Climate Pledge Friendly initiative that the company signed onto in 2020, which helps shoppers find sustainable products on their site.Some of the most exciting products in the lineup are an array of beauty products that have earned the Environmental Working Group’s EWG Verified mark, ensuring that the products are free from EWG’s list of “concerning chemicals.” As of today, only 2,071 products have been approved for the coveted verification.