Arlo Parks and Jay1 lead new artists for Amazon’s developing artist programme Breakthrough
Arlo Parks and Jay1 are among the new artists have been chosen for Amazon Music’s Breakthrough – a new development programme aimed at supporting emerging artists during the formative moments of their careers.Breakthrough will support a wide array of artists across the musical spectrum, including R&B, rap, indie and country.Parks and Jay1 are in the first raft of artists for the programme, alongside upcoming R&B singer Kiana Ledé, folk group Provinz, German singer Malik Harris and rising country star Gabby Barrett.The programme will see Amazon working with each artist and their team to develop a long-term global plan tailored that is individually suited to each artist.It will include support across global marketing, video and audio content,