Bruce Willis sells rights for AI ‘digital twin’ after aphasia diagnosis, retirement
even after his retirement.The 67-year-old actor sold his image rights to Deepcake, an artificial intelligence-powered content optimization platform, after he was diagnosed with aphasia — a brain disorder that affects his ability to communicate — last year, according to the Daily Mail.Engineers at the Delaware-based company created a “digital twin” of Willis, putting images of his face into their AI platform where they’re able to create film projects in a matter of days.The Post has reached out to Willis’ reps for comment.The “Die Hard” actor’s deepfake already made its debut in August 2021 when his face was “grafted” onto Konstantin Solovyov for a commercial for MegaFon, a Russian telecommunications company.“With the advent of the modern technology, I could communicate, work and participate in filming, even being on another continent,” Willis said in a testimony on Deepcake’s website after the advertising project. “It’s a brand new and interesting experience for me, and I grateful to our team.”The technology used content from “Die Hard” and “Fifth Element,” so the actor’s face will be similar to images from those films.“I liked the precision of my character.