Songs for Screens: BYGMusic Connects Touring-Starved Indie Musicians With Brands Like Ford, Crocs and Macy’s
Andrew Hampp Like most emerging singer/songwriters this past year, Nashville singer/songwriter Julia Cole has cast a wide net to get her music heard until she can resume touring at scale.So when she found herself in consideration for a music-themed campaign to promote the debut season of the CW’s “Walker,” in which the lead character seeks to avenge the death of his wife, she submitted her 2020 single “White Pearls.” Inspired by her mother and late grandmother, the song’s family-themed approach worked: not only was Cole hired to share custom social posts promoting the show with her 77,000 Instagram followers, she earned a sync fee for “White Pearls”’ use in the “Walker” campaign launch.