Connected-TV Ad Platform Innovid to Acquire TVSquared for $160 Million
Todd Spangler NY Digital EditorConsolidation in the video ad-tech space continues apace: Innovid, a provider of connected-TV advertising delivery and measurement, announced plans to buy media-attribution firm TVSquared for $160 million.TVSquared tracks response to TV and digital video advertising to try to determine the effectiveness of marketing spend. The Edinburgh, Scotland-based company’s clients and partners include NBCUniversal, Roku, Sky, Hulu, Tegna, Tubi and Comcast’s FreeWheel.