Abramorama Launches Digital Distribution Arm, Pacts With Giant Pictures & Makes ‘Herb Alpert Is…’ Its Debut Film
Patrick Hipes Executive Managing EditorEXCLUSIVE: Indie distributor Abramorama has launched Abramorama Selects, a new label that will aim to shepherd global digital distribution and marketing for nonfiction feature films and TV series. As part of the new venture, it has expanded its existing partnership with Giant Pictures to make it a preferred partner, and will kick off the initiative this week with a title fitting for the music doc-focused Abramorama: Herb Alpert Is…, the John Scheinfeld-directed documentary about the music icon.The deal means Abramorama will have access to Giant’s marketing service and support around encoding, QC, subtitling, storage and delivery.