Vanessa Bryant renews partnership with Nike in honor of Kobe Bryant and Gigi Bryant
Vanessa Bryant will keep Kobe Bryant’s name alive and has renewed their partnership with Nike in honor of the late basketball player and their daughter Gigi Bryant.According to the former model, businesswoman, and philanthropist, fans of Kobe would be able to enjoy his sneakers for many more years. “We’re excited to announce our partnership with Nike is going to continue! I am so proud that my husband’s shoes are still the most worn by players on NBA courts and that the demand for his shoes remains so desired by his fans around the world,” Vanessa said in a statement posted to Instagram.“With this new partnership, fans will soon be able to have access to Kobe and Gigi Nike products for years to come and with Nike donating 100% of the net proceeds yearly for Gianna’s shoes to our Mamba and Mambacita Sports Foundation (M&MSF),” she continued.The 39-year-old star said she and Nike will “establish a youth basketball center in Southern California that will share the Mamba Mentality with youth athletes for generations to come.”Vanessa thanked Kobe and Gigi’s fans for their unconditional support.