Washing your jeans actually DAMAGES them and you should never do it says Levi’s CEO
While we’re urged to wash items like underwear, gym clothes, pyjamas and bras quite frequently, the CEO of Levi’s is telling us otherwise when it comes to jeans. Chip Bergh, who heads up the fashion brand said back in 2016 we should never wash our jeans and his favourite pair has never once seen the washing machine.The Levi’s president has actually been wearing the same pair for 10 years and believes that washing your denim can in fact damage them and is just a waste of water.