BritBox International Triples Programming Spend, Doubles Marketing Outlay, Revises Management Structure
Naman Ramachandran BritBox International, the British content specialist streamer operated by U.K. broadcasters BBC and ITV, has big growth plans. While unveiling their new slate at an event in London on Wednesday, BritBox CEO Reemah Sakaan and CCO Diederick Santer revealed that the streamer’s spend on programming, via commissions, co-productions and acquisitions, has trebled and that the marketing budget has doubled.