Super Bowl Ad Report: From Doja Cat’s Cover of Hole’s ‘Celebrity Skin’ to an ELO Deep Cut, the Synchs Soundtracking 2022
Charlie Amter As omicron begins to fade, and Americans shake off the coronavirus winter blues, advertisers are returning to the Super Bowl with big, bold campaigns. This year’s soundtrack veers from 2021’s tonal themes — muted, soulful or comforting — offering uplifting, and even humorous, usages.For this weekend’s Super Bowl LVI, some advertisers chose iconic songs for their instant recognition factor, or for their irony, or because the tune aligned well with the products they’re selling.