Bella Poarch’s Video Director, Andrew Donaho, on Building a Better ‘Inferno’… and De-Aging a Dancing Paul McCartney
Chris Willman Music WriterHas a golden age of music videos returned? You might think so, looking just at the last four months in the output of director Andrew Donaho, who’s helped singer Bella Poarch graduate from TikTok star to flat-out star-star with the captivating video for “Build a Bitch” in June and, just this weekend, its equally audacious follow-up, “Inferno.”It’s not just fledgling social media superstars that Donaho is giving a high-concept boost to; July saw the release of a video he did for an older influencer, Paul McCartney, accompanying Beck’s remix of “Find My Way,” that used dazzling special effects to bring the seventysomething McCartney and his twentysomething counterpart into the same surreal universe.