WarnerMedia Aims to Tie Milestone Comics Characters With a Sponsor
Brian Steinberg Senior TV EditorComic-book characters like Static, Icon and Hardware once broke open new opportunities for minorities to gain representation in mainstream super-hero titles. Now the company that published their exploits hopes to bring new creators — and advertising opportunities — into the mix.WarnerMedia will through its DC comics unit launch the Milestone Initiative, a bid to identify new writers and artists with diverse background in the comic book industry.