‘Clickbait’ Boss Tony Ayres Created a Viral Event Within His New Netflix Series — But That Was Just the Start
Danielle Turchiano Senior Features Editor, TVSPOILER ALERT: Do not read if you have not yet watched “Clickbait,” streaming now on Netflix.In the first episode of Netflix’s new limited series, “Clickbait,” a husband and father named Nick (Adrian Grenier) is kidnapped and filmed holding a sign that says he abuses women and will be killed when the video reaches 5 million views.Unsurprisingly, the video goes viral and Nick’s fate is sealed. Perhaps a bit surprisingly, though, that all happens within the first episode — and who kidnapped him isn’t who ends up killing him.A tangled web unravels that makes it seem like Nick was a serial cheater, on every dating site under a new name, having relationships with women in multiple cities.