Zachary Levi Pins ‘Shazam 2’ Box Office Failure on Warner Bros’ Marketing: ‘Just a Shame’
thewrap.comShazam!: Fury of the Gods” was released by Warner Bros. and New Line and sunk to a $30.5 million box office opening, a big drop from the $53.5 million launch that the first “Shazam!” made four years ago.
Levi, who is very interactive with his fans on Twitter, responded to some tweets sent his way about the struggles his sequel is facing and felt that the marketing campaign that Warner Bros.
put forth for “Shazam 2” didn’t help. “This is a perfect family movie, and yet a lot of families aren’t aware of that. Which is just a shame,” Levi tweeted Tuesday.Family turnout was a major reason for the success of the first “Shazam!,” which grossed $365 million at the global box office in 2019.
The film’s story of orphaned teenager Billy Batson becoming a superhero and getting guidance from a superhero-loving foster home companion won over audiences with its light-hearted antics between the protagonists and its heartwarming family message.
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