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YouTube Will Pay Creators $100 Million to Use TikTok Copycat ‘Shorts’

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thewrap.com
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Instagram rolled out its own short video feature, Reels, last year. At the same time, the YouTube Short Fund looks to have followed in Snapchat’s footsteps, which has been paying users $1 million per day to showcase their posts on Spotlight, a tab on the app dedicated to user-generated content.

Snapchat started the $1 million payouts late last year, and company executives recently said it has no plans of stopping anytime soon.

In its announcement on Tuesday, YouTube said users will have new editing features to use while creating their Shorts, including “basic filters” to help color correct videos and the ability to add captions.

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