Todd Spangler NY Digital EditorYouTube is getting out of the business of originals: The Google-owned video giant said it is winding down its original productions team after more than six years.Earlier, news broke that Susanne Daniels, YouTube’s global head of original content, will leave the company in March.
Going forward, YouTube will only be funding programs that are part of its Black Voices and YouTube Kids funds, chief business officer Robert Kyncl said in a statement Tuesday.Citing the growth of YouTube’s Partner Program for ad-revenue sharing — which now tops 2 million participants — Kyncl said “now our investments can make a greater impact on even more creators when applied towards other initiatives.” “We will honor our commitment for already contracted shows in progress and creators who are involved with those shows should expect to hear from us directly in the coming days,” Kyncl wrote in the message posted to Twitter.When it first started out in originals, YouTube had planned to make a run at the subscription-streaming business.
But within a couple of years, it pivoted — and starting in 2018, YouTube killed off its slate of scripted TV series and movies: Several of its projects moved to other outlets: “Cobra Kai” has gone on to Netflix; “On Becoming a God In Central Florida” went to Showtime; and “Step Up” was acquired by Starz.Instead, Daniels and her team shifted to focus on unscripted fare in three different areas: music, celebrity and creator-focused originals, and educational programming.
Now YouTube is ending its efforts in those areas, as well.Ready Kyncl’s full message about the shutdown of YouTube’s originals strategy:An Update on YouTube Originals:Dear Creators,In 2016 we created YouTube Originals,.
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