Todd Spangler NY Digital Editor YouTube has spent two years building up YouTube Shorts, its TikTok-style feature for short form video clips.
Now it’s about to throw the switch to monetize that content — and share the revenue with creators. Starting in early 2023, YouTube Shorts-focused creators can apply to be part of the platform’s revenue-sharing program if they have at least 1,000 subscribers and 10 million Shorts views over 90 days.
The new partners “will enjoy all the benefits our program offers, including the various ways to make money like ads on long-form and Fan Funding,” according to Amjad Hanif, VP of creator products at YouTube.
YouTube also announced a new way for creators to license music for their videos — and still get paid for their video views under the ad-revenue sharing program.
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