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YouTube Bans Ads for Politics, Alcohol, Drugs and Gambling on Homepage

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variety.com

Todd Spangler NY Digital EditorYouTube will no longer sell ads for certain categories — including politics and alcohol — on its homepage, which Google says it the internet giant’s highest profile advertising real estate.YouTube’s “masthead” ads appear at the top of the YouTube homepage — which is “the most prominent Google advertising placement available to advertisers,” according to the internet company.As of Monday, YouTube has banned the following advertising categories from its masthead: gambling; elections and political content; alcohol; and prescription drugs; The policy change was first reported by Axios.“We believe this update will build on changes we made last year to the masthead reservation process and will lead to a better.

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