Yellowstone continues to defy gravity — and an industrywide decline in linear ratings. The Season 4 finale of Paramount Network’s hugely popular drama starring Oscar winner Kevin Costner hit a new series high with 9.3 million total viewers in Live+Same Day, up +81% vs.
the Season 3 finale (5.2 million). The Jan. 2 closer eclipsed the previous L+SD viewership high mark set by the Season 4 premiere (8 million) to become the most watched telecast on cable since The Walking Dead Season 8 premiere on AMC in October 2017 (11.4 million).The Season 4 finale of Yellowstone, which saw a major character getting killed off, also established new series L+SD highs in the adults 18-49 and adults 25-54 demographics.
It delivered 1.9 million P18-49, up 95% vs. S3 (975K) and 2.6 million P25-54, up 100% vs. S3 (1.3 million). The boost has helped Yellowstone become the #1 series of 2021 across broadcast, cable and premium in both demos.The finale’s simulcast on Paramount Network and CMT attracted 10.3 million total viewers, up +79% vs.
S3 finale (5.8 million). On premiere night, including simulcast and Paramount Network encores, the episode amassed more than 11 million viewers.Additionally, Yellowstone was the #1 most social show on Sunday.
Read more on deadline.com